Our Company

From its modest beginnings on a kitchen table in South Hadley, Massachusetts, Muscle Beach® is evolving into one of the world’s premier lifestyle brands.

It all began in 2006, when fitness industry veteran Danny Lucien “The Solution” Tschirret began his search for a name that would have worldwide appeal and encapsulate his passion for a healthy and fit lifestyle. Muscle Beach® was the obvious choice.

Tschirret immediately secured the rights to the world famous name in the US, the country that is home to the legendary venue. He later incorporated his operations under Muscle Beach, Inc., and expanded brand protection to nearly 50 countries worldwide.

Today, through their agent, Infinity Licensing, Muscle Beach® can be licensed on a wide variety of consumer products.

Muscle Beach®…yet another true American success story!