Our Brand

It all began in 1933 with a group of enthusiasts exercising on a sandy beachfront in Santa Monica, California. From their desire for healthy fun under the sun, a worldwide phenomenon was born.

For more than 75 years, Muscle Beach® has been The Face of Fitness™, the guiding light that has inspired generations to change their way of life and improve their overall well-being.

In 2006, Muscle Beach® was launched as a fitness brand by Danny Lucien “The Solution” Tschirret.

Today, being relevant to so many different types of consumer products, this slice of Americana is slated to become one of the world’s premier lifestyle brands.