Proven Business Model
Our proven business model, backed by a 75-year track record of demonstrated success, is built around the concept of a license, rather than a franchise. It’s a far less costly, yet equally as effective way to set up and run a fitness business. You see, when it comes to certain industries, such as food, the amount of control necessary to keep everything in order requires a franchise. But when it comes to a fitness club, a franchise is simply a business structure that’s too costly for corporate to develop, too costly for the club to run, too burdensome on both, too restrictive on both, and too regulated for both. It’s a business structure that’s simply not necessary, when you consider that a license can provide more than enough control to keep everything running smoothly.
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A license is not subjected to the same governmental regulations that cause the high setup costs, and subsequently, high fees of an exercise center franchise. Because it’s a business model that’s far less costly to develop, it has a much lower fee structure.
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A license provides virtually the same services as an exercise center franchise, including assistance and guidance, at a fraction of the cost.
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A license DOES NOT place any restrictions on your territorial reach the way a governmentally regulated exercise center franchise does, thus allowing you hassle-free penetration into any market, in any state, province, territory, or country.
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A license DOES NOT assess either a whopping franchise fee, a staggering monthly royalty, or a shocking monthly advertising fee.
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A license DOES NOT lock you into an ungodly, long-term contract, running 5, and in many cases, 10 years, with no way out. A short-term, month-to-month agreement is available.
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A license DOES NOT require you to purchase equipment for your exercise center franchise directly through corporate, at a hefty mark-up.
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A license allows you to choose refurbished equipment, rather than brand new equipment, thus allowing you a much lower capital investment.
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A license allows you to choose your equipment in your choice of brands, grades, and colors.
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A license is set in a less restricted, less controlled environment that adheres to more of a laissez-faire, hands-off attitude and a very simple set of guidelines.
In conclusion, because a Muscle Beach® license is a simple, easy, and affordable way to set up and get a fitness business going, it's a far less expensive alternative to the traditional franchise. Our license business model is the way of the future for structuring a fitness business, because in fitness, unlike in food, the overburdening controls of a franchise are simply not necessary.