According to Muscle Beach Inc. Chairman and Chief Executive Officer, Danny Lucien “The Solution” Tschirret, “This niche presents a more lucrative avenue for us, and we’re excited to be able to offer our original and authentic brand to consumers. We inspired generations to change their way of life and improve their overall well-being. This is the very essence of our brand. We are an iconic name that has great appeal across-the-board.”

Muscle Beach, Inc. spent the majority of 2011 interviewing a number of product licensing agencies. The one awarded the right to represent the illustrious brand will be announced later this month.

Product licensing agreements are expected to be signed throughout the year covering both manufacturers and retailers. Anticipated product lines include: apparel, footwear, nutritional supplements, dietary foods, sports and energy drinks, personal care items, exercise equipment, fitness accessories, sporting goods, backyard games, beach toys, travel accessories, DVDs, and video games.

Manufacturers, retailers, production companies, and others who would like to enhance the value and appeal of their product line with a Muscle Beach® license, should contact their agent, Infinity Licensing, through the company’s website, http://www.musclebeachbrand.com.

About Muscle Beach®

An American pop culture icon, Muscle Beach® is owned by Muscle Beach Inc., the official, authentic worldwide licensor of Muscle Beach® products. They are based in the United States of America, the home country of the original venue, and have a presence in nearly 50 countries worldwide. More than 75 years ago, Muscle Beach® single-handedly jumpstarted the fitness revolution; the movement that led to the eventual establishment of Gold’s Gym® and a number of other well-known fitness brands.

Press Contact:

Daniel Tschirret
MBA, Chairman and Chief Executive Officer
Muscle Beach, Inc.
108 Silver Street
South Hadley MA 01075 USA
licensing@musclebeachbrand.com
413-575-5320
www.musclebeachbrand.com