Press Releases
How such a valuable commodity could sit untapped for 75 years remains a mystery that continues to baffle many fitness industry analysts. Regardless, Muscle Beach® lives on as a newsmaker; a household name with worldwide appeal.
Muscle Beach® Launched As Worldwide Fitness Brand
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, is now available to fitness businesses worldwide. Muscle Beach, an American institution and fitness icon, has long been recognized as The Birthplace of Fitness®. Today, it stands as the flagship brand of Muscle Beach, Inc., based out of Wilbraham, MA. The company was founded by Daniel Tschirret, an MBA and 40 year fitness industry veteran, who launched the brand to bring legitimacy back to an industry that some see as riddled with gimmicks and fads.
Muscle Beach® gives fitness businesses the flexibility to easily adapt to an ever-changing marketplace. Rather than focusing on just one type of business, i.e. a fitness club, the brand penetrates the market with a variety of options that also include: tanning salons, massage studios, sports beverage bars, sandwich shops, sports nutrition centers, and fitness equipment stores.
The brand is structured as a license, rather than a franchise, which eliminates or greatly reduces many of the traditional franchise fees.
Chairman Tschirret noted that the process of opening a new store or converting an existing one is quick, simple, and very affordable. He sees the company’s easy entry and exit policies, coupled with industry-low price points, including just $95 a month to start a personal training business, as the formula for pushing their market share to a dominant level. With the blink of an eye, any fitness business can instantly transform itself into The Most Trusted, Most Respected Name in Fitness™. According to Tschirret, “Never before has a fitness franchise offered a monthly agreement, or upon leaving, no subjection to a non-compete clause.”
He adds, “It’s our way of putting our money where our mouth is. Our brand is more trusted, respected, and recognized than any other. Our affiliates know that. That’s why they won’t be leaving us anytime soon. And since they won’t, why would they ever need a 5 or 10-year contract? But if they ever do, we offer those as well.”
You can start a Muscle Beach® fitness club for as little as $149 per month, making the brand affordable to even the smallest club or a modest investor. No new equipment, club remodeling, or corporate-colored equipment is required. Although there are no special requirements, owners are encouraged to display images of Muscle Beach, the venue that popularized fitness.
The company is interviewing single-unit and multi-unit operators, as well as area and master developers on an international basis. Qualified individuals or investment groups should contact corporate headquarters at 413-575-5320 or through musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Celebrates 75th Anniversary By Launching Worldwide Fitness Club Chain
Press Release - Wilbraham, Massachusetts
Last year was a very special year, not only for Muscle Beach®, but for the entire fitness industry. The legendary brand celebrated its 75th anniversary, reaching a milestone that no other fitness club chain has ever achieved. The prestigious brand is now available worldwide, to both existing fitness clubs and up-starts, at musclebeachbrand.com.
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its legendary reputation is based on a rich history and tradition that has earned it recognition, respect, and prestige.
The brand was founded by Danny Tschirret, a 40 year fitness industry veteran, who along with an MBA, brings to his company years of club ownership experience. He’s also the person credited with breaking down the walls that kept many athletes from incorporating strength training principles into sports such as tennis, skiing, cycling, swimming, and others. In 1969, as an accomplished golfer, he became the first athlete in history to research, experiment with, and introduce strength training into an individually played sport, opening the conditioning door for Tiger Woods and others. Tschirret not only added an incredible amount of distance to his game, but discovered his true passion and eventual livelihood, fitness.
According to Tschirret, “As a company, Muscle Beach® is leading fitness into the future by going back to its past.” He adds, “As a brand, we bring a long legacy, deep lineage, storied history, and unprecedented recognition to an industry riddled with gimmicks and fads.”
Muscle Beach® is not just another insignificant, fitness club chain. Tschirret boasts, “Over the years we have been bestowed many accolades, which give club owners an almost unfair, competitive advantage.” Among these are: legendary name, historical significance, tradition, status, prestige, reputation, respect, and recognition.
Built around the principle of diversification, Muscle Beach® gives club owners the flexibility to easily adapt to a volatile marketplace. Rather than focusing on just one segment of the market, i.e. a gym, the brand’s unique business model penetrates the market with a wide variety of options that also includes: fitness centers, card key clubs, athletic clubs, personal training studios, women’s clubs, and a host of other formats.
Muscle Beach®’s unique business model is based on a license, rather than a franchise. In Tschirret’s opinion, “A franchise is the most expensive way to start and run a fitness business. He goes on to say, “Because a license eliminates or greatly reduces many of the traditional fees, it’s unquestionably the least expensive way to break into the business.”
Tschirret claims, “For any club looking to instantly go from ordinary to legendary, we are the answer. We’re certainly time-tested, and I know of no other fitness institution with more proven longevity. Given our popularity and legendary reputation, we’re destined to become the most globally dominant fitness club chain of all time.”
According to Tschirret, the conversion process is simple, easy, and very affordable. While most franchises dictate a complete makeover, Muscle Beach® doesn’t require that a club be totally remodeled or refitted with new or corporate-colored equipment, a policy that can save tens, even hundreds of thousands of dollars. He adds, “We don’t have any special requirements; only a willingness to pay tribute to the men and women who pioneered the fitness movement; whose efforts laid the foundation for the modern day fitness club.”
The company’s fitness clubs, set in a tasteful environment, are designed with motivation and inspiration in mind. Tschirret goes on to say that unlike some franchises that implement cartoonish décor or foolish themes, “Our clubs are designed with inspiring murals of legendary Muscle Beach® that take our members back in time, back to The Place Where It All Began™, back to Muscle Beach®, The Birthplace Of Fitness®.”
To open a brand new Muscle Beach® fitness club or convert an existing one into The World's Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Turns Fitness Industry Upside Down – Offers Fitness Club Franchises For Free
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to give away a free franchise to any club that signs a contract with their personal training division.
According to Founder and Chairman, Daniel Tschirret, “Our innovative concept has forever changed the relationship between corporate and club. There’s no longer any reason to buy a franchise when you can get one for free.”
Tschirret noted that any fitness club that chooses to use his company’s personal training service will receive a free franchise for their club, for the entire duration of the contract, regardless of its length. This revolutionary incentive eliminates the need for fee-based franchises. New or existing clubs are eligible, regardless of their format.
Tschirret goes on to say, “It just makes good business sense to make an offer that nobody else can. Our diversified structure generates revenue from many different fitness businesses, which is why we can afford to do this. Other fitness club franchises lack diversity. They’re business models are limited to fitness clubs and nothing more. Their primary source of income comes from the fees they charge for their models. Thus, they can’t afford to eliminate those fees and simply give their franchises away for free.”
Tschirret says that his company has been bombarded with inquiries. “Our program is creating a frenzy very reminiscent of the “Cash For Clunkers” program. The difference between the two is that with ‘Cash For Clunkers,’ the cars weren’t totally free. But with our program, you actually get a valuable commodity and you don’t have to spend a dime to receive it. When you take into consideration that we pay a fee to train their members, clubs actually benefit twice. First, they generate income from the fee, and second, they no longer have to pay heavily for a franchise.
Tschirret cites the example of a club owner who operates eight franchised clubs. “At full price, they’d be paying in the vicinity of $10,000 per year, per club. Given a quantity discount, the price is more likely to be half of that. Still, that’s roughly $50,000 a year in fees. If they were to choose our personal training service, they’d not only be making money from that, but they’d be saving 50 grand per year in fees that otherwise would be paid to the franchisor. Numbers like that can spell the difference between breaking even and turning a decent profit.”
To become eligible for a free Muscle Beach® fitness club franchise, The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Shocks Fitness World – Offers Group Exercise Franchises For Free
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to give away a free group exercise franchise to any club that signs a contract with their personal training division.
According to Founder and Chairman, Daniel Tschirret, “Our innovative concept has forever changed the relationship between fitness clubs and group exercise providers. There’s no longer any reason to pay for group exercise when you can get the best choreographed routines in the industry for free.”
Tschirret noted that any fitness club that chooses to use his company’s personal training service will receive free use of the Muscle Beach® proprietary group exercise program for the entire duration of their contract, regardless of its length. Clubs have the option to substitute their free group exercise franchise for a free fitness club franchise. This revolutionary incentive eliminates the need for fee-based group exercise programs. New or existing clubs that offer group exercise classes are eligible.
Tschirret goes on to say, “It just makes good business sense to offer something that nobody else can. Our diversified structure generates revenue from many different fitness businesses, which is why we can afford to do this. Other group exercise providers lack diversity. They’re business models are limited to group exercise programs and don’t go beyond that. Their primary source of income comes from the fees they charge for their programs. Thus, they can’t afford to eliminate those fees and simply give their programs away for free.” Tschirret says that he’s been swamped with inquiries. “Just like our free fitness club franchise program, this one is also creating quite a stir. Then again, so did the ‘Cash For Clunkers’ program. The difference though, is that with ‘Cash For Clunkers,’ the cars weren’t totally free. But with our program, you actually get a valuable commodity and you don’t have to spend a dime to receive it. When you take into consideration that we pay a fee to train their members, clubs actually benefit twice. First, they generate income from the fee, and second, they no longer have to pay for their group exercise program.
Tschirret cites the example of a club owner who operates five franchised clubs. “They’re paying a large chunk of cash each year in fees for their group exercise program. If they were to choose our personal training service, they’d not only be making money from that, but they’d be saving tens of thousands of dollars in unnecessary fees that otherwise would have to be paid to the service provider. In rough economic times, savings like that can either make or break a club.”
To become eligible for a free group exercise franchise from The Most Trusted, Most Respected Name In Fitness™, Muscle Beach®, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Launches Personal Training Division
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added a personal training division to its growing portfolio of fitness franchises. Muscle Beach, an American institution and fitness icon, has long been recognized as The Birthplace of Fitness®. Today, it stands as the flagship brand of Muscle Beach, Inc., located in Wilbraham, MA.
According to Founder and Chairman, Daniel Tschirret, “It’s a natural progression for us to enter this market segment. Our objective is to develop relationships with fitness clubs, both domestically and internationally, to bring our prestigious service directly to their members.”
There’s an old adage that traffic starts with a brand that’s recognized and respected. According to Tschirret, “With a lineage spanning more than 75 years, there’s never been a fitness brand more recognized, respected, or trusted than ours. Because of this owners have responded to our service with open arms, and their members have more readily accepted us than they would an unknown service.”
He goes on to say, “No matter where we go, it’s a win-win situation for everyone. Club owners can’t wait for us to set up and start. They know that partnering with us is the easiest way to attract new members and retain old ones. As The Most Trusted, Most Respected Name In Fitness™, we add instant credibility and give them a distinct competitive advantage over everyone else.”
Gaining the public’s trust and respect doesn’t happen overnight. Tschirret adds, “To win people over, it takes a long glorious history and a proven track record. When you’ve been around as long as we have, people automatically trust you. For decades, our name has been synonymous with fitness excellence, which is why our clients know that they will always receive superior service, accompanied by the highest standards in personal training.”
To go along with their in-club service, Muscle Beach® also offers a personal training studio, and provides use of their brand name to freelance personal trainers.
Until now, no other fitness brand has ever been able to penetrate so many different aspects of the fitness industry.
In addition to personal training, Muscle Beach® has a vast collection of fitness franchises, the fastest growing of which are fitness clubs, sports nutrition stores, and tanning salons.
The company will continue to corporately expand its personal training service across North America and plans to franchise in South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. Qualified individuals or investment groups interested in developmental rights in these regions should contact corporate headquarters at 413-575-5320 or through musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Launches Group Exercise Division
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added an in-club group exercise division to its growing portfolio of fitness franchises. Muscle Beach, an American institution and fitness icon, has long been recognized as The Birthplace of Fitness®. Today, it stands as the flagship brand of Muscle Beach, Inc., located in Wilbraham, Massachusetts.
According to Founder and Chairman, Daniel Tschirret, “For eight decades our name has been synonymous with fitness excellence and we are now poised to become the industry leader in the design and development of exciting new group exercise programs.” The company intends to establish their service in fitness clubs all over the world.
They recently announced plans to begin bundling their fitness services into an easy and affordable package for clubs. Until now, a club has never been able to get branding, personal training, and group exercise all from the same source.
There’s an old adage that traffic starts with a brand that’s recognized and respected. According to Tschirret, “With a lineage spanning more than 75 years, there’s never been a fitness brand more recognized, respected, or trusted than ours. That’s why we’re getting rave reviews wherever we go. Clubs know that their members are more likely to accept a program from a proven source than they would something from an unknown, unproven one.”
Gaining the public’s trust and respect doesn’t happen overnight. Tschirret adds, “To win people over, it takes an illustrious history and a proven track record. When you’ve been around as long as we have, people automatically trust you. They instinctively know that they can rely on us for the freshest, most motivating and inspiring programs in the business.”
To compliment their in-club service, Muscle Beach® will also offer an in-club group exercise studio, along with a stand-alone studio. Their brand name will be available for use by freelance group exercise instructors as well.
Until now, no other fitness brand has ever been able to penetrate so many different aspects of the fitness industry. In addition to group exercise, Muscle Beach® has a vast collection of fitness franchises, the fastest growing of which are fitness clubs, personal training studios, sports nutrition stores, and tanning salons.
The company will continue to corporately expand its group exercise service across North America and plans to franchise in South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. Qualified individuals or investment groups interested in developmental rights in these regions should contact corporate headquarters at 413-575-5320 or through musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness brand of all time.
Muscle Beach® Launches Sports Nutrition Division
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added a sports nutrition division to its growing portfolio of fitness franchises. Recognized as The Birthplace of Fitness®, the brand is the flagship of Muscle Beach, Inc., located in Wilbraham, MA. The company is planning 250 sports nutrition stores internationally over the next 4 years. They are also looking to partner with a major sports nutrition manufacturer to launch a Muscle Beach® line of sports nutrition products.
Founder and Chairman, Daniel Tschirret, says that the process of opening a new store or converting an existing one is quick, simple, and very affordable. He sees the company’s easy entry and exit policies, coupled with an industry-low price point of just $249 per month, as the formula for pushing their market share to a dominant level. With the blink of an eye, any sports nutrition store can instantly transform itself into The Most Trusted, Most Respected Name in Sports Nutrition™. Tschirret says, “Never before has a sports nutrition franchise offered a monthly agreement, or upon leaving, no subjection to a non-compete clause.”
According to Tschirret, “It’s our way of putting our money where our mouth is. Our brand is more trusted, respected, and recognized than any other. Our affiliates know that. That’s why they won’t be leaving us anytime soon. And since they won’t, why would they ever need a 5 or 10-year contract? But if they ever do, we offer those as well.”
The company’s stores are structured as a dealership, rather than a franchise, which eliminates or greatly reduces many of the traditional franchise fees and virtually wipes out all unnecessary restrictions and controls. Their business model keeps start-up costs low by not requiring customized décor, brand new or corporate-colored fixtures, or fad-based themes and gimmicks. Although there are no special requirements, owners are encouraged to display images of Muscle Beach, the venue that popularized fitness.
With the kind of strain that the economy has been under, people are looking for flexible solutions to stay ahead of the game. Tschirret says, “So many individuals are turning to us because they are tired of having their income limited by others. What they may not have realized at first, they certainly do now; that many fitness franchises will restrict their income by only promoting one type of fitness business and forbidding them from owning any others.”
Muscle Beach® has a vast portfolio of fitness franchises, including various types of fitness clubs, therapeutic massage services, sports beverage bars, and more. With the ability to add other Muscle Beach® branded businesses, like a tanning salon or personal training service, the growth and potential of an entrepreneur will never be limited.
The company’s sports nutrition division is planning further expansion across North America, South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. They are presently interviewing
single-unit and multi-unit operators, as well as area and master developers in all of these regions. Qualified individuals or investment groups should contact corporate headquarters at 413-575-5320 or through musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness brand of all time.
Muscle Beach® Revolutionizes Fitness Industry With Bundling Service
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to begin bundling their fitness services into an easy and affordable package for fitness clubs. Until now, a club has never been able to get branding, personal training, and group exercise all from the same source. Recognized as The Birthplace of Fitness®, the brand is the flagship of Muscle Beach, Inc., located in Wilbraham, Massachusetts.
Founder and Chairman, Daniel Tschirret, cites the communications industry, where the practice has become prevalent, saying, “You can get cable, phone, and internet service all from one company, for one low price. Now for the first time in our industry, you’ll be able to get the big three: branding, personal training, and group exercise, all from the industry leader, Muscle Beach®.”
Muscle Beach® franchises its prestigious brand to fitness clubs around the world. With the recent launch of its personal training and group exercise divisions, clubs will now be able to get all three services from one source. For those not able to get to the gym, the company plans to release its proprietary exercise programs on DVD and through infomercials.
According to Tschirret, his company is the first to offer this type of program. “Over the course of my 40 years in the business, I don’t think it’s even been done before. The reason being; most fitness club chains choose a name that contains the term fitness or gym, which limits the ability of their brand to diversify into other aspects of the industry.”
With the kind of strain that the economy has been under, club owners are looking for flexible solutions to stay ahead of the game. Tschirret says, “They’re turning to us in record numbers because they can now get everything that they need from one source, for one low price.”
To go along with a fitness club, entrepreneurs have the ability to add other Muscle Beach® branded businesses, like a tanning salon or sports nutrition store, so their growth and potential will never be limited.
The company’s numerous divisions are planning further expansion across North America, South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. They are presently interviewing single-unit and multi-unit operators, as well as area and master developers in all of these regions. Qualified individuals or investment groups should contact corporate headquarters at 413-575-5320 or through musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Turns Industry’s First Ever Double Play
Press Release - Wilbraham, Massachusetts
Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added two different types of fitness clubs to its growing family, scoring the industry’s first ever double play.
According to Founder and Chairman, Daniel Tschirret, “Back in 2008, we became the first fitness entity to ever celebrate 75 years of existence. As such, we stand alone as the longest running fitness brand of all time. In 2009, we followed that by becoming the first ever FEE-FREE system of organized clubs.”
Today it’s 2010, and the company has once again scored another industry first; becoming the first fitness club chain in history to hold multiple club formats. Muscle Beach® now spans one end of the spectrum to the other; from the smallest of clubs, a compact fitness center, all the way up to the largest of clubs, an athletic club.
Tschirret goes on to say, “There are gym chains, fitness center chains, PT chains, compact chains, women’s chains, seniors’ chains, but we’re the only chain that brings them all together under one brand.”
Don’t blink though, because word has it that the industry’s first triple play is rapidly approaching. Although Tschirret declined further comment, reliable sources say that a personal training studio will soon be joining the prestigious brand.
“Once we’ve got that third format under our belt, we’ll totally dominate the industry top to bottom,” he added.
To brand your fitness business with The Most Trusted, Most Respected Name In Fitness™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world's largest fitness entity.
Muscle Beach® Fitness Brand To Expand Internationally
Press Release - Wilbraham, Massachusetts
Daniel Tschirret, Founder and Chairman of Muscle Beach, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness brand, announced today that the company is expanding its prestigious brand internationally.
According to Tschirret, “Our global footprint was stamped a long time ago, 75 years to be exact. Now it’s just a matter of choosing our developmental team, who will help facilitate our growth throughout the world.” The brand is planning units across North America, South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania.
Muscle Beach® is banking on it’s diversified position to become the worldwide leader in both geographic coverage and number of units. Tschirret states, “With the explosion of personal training studios and compact fitness centers, we expect to open thousands of units in hundreds of strategic markets by 2015. With these representing just two of our twenty-three different fitness businesses, the remaining twenty-one should net us the numbers that will push us over the top, making us world number one in fitness.”
Tschirret adds, “Right now we’re in the process of interviewing single-unit and multi-unit operators, as well as area and master developers. What’s great is that there’s plenty of opportunity in every nation. Even if our compact fitness center model is no longer available in a particular country, a different club model, or even a different type of fitness business may still be available.”
Qualified individuals or investment groups who would like to secure territorial rights for an entire country or a particular region within a country, should contact the company’s headquarters at 413-575-5320.
Anyone who would like to open an individual Muscle Beach® fitness business or convert an existing one into The World’s Most Beloved Fitness Venue™, can apply online at musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Increases Market Share By Undercutting Competition
Press Release - Wilbraham, Massachusetts
Muscle Beach, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness club chain, announced its pricing structure today for the legendary brand. Founder and Chairman, Daniel Tschirret, said that his company would undercut its competition by charging as little as $195 per month for a fitness club dealership. Recognized as The Birthplace Of Fitness®, the brand is the flagship of Multinational Brands, Inc., located in Wilbraham, Massachusetts.
According to Tschirret, “We’ve set the bar at the lowest price point in history, at a level that our competition can’t touch. Nor can they provide as much bang for the buck as we can. When you consider that we don’t charge a whopping $50,000 franchise fee, a staggering 5% monthly royalty, or a shocking 2% monthly advertising fee, our brand falls well within the reach of even the smallest club or a modest investor.”
The company is quick to point out that their industry-low price point adds even more value to their premium brand. Tschirret goes on to say, “At these prices, it no longer makes any financial sense to remain ordinary, independent, or married to another brand.”
A fierce competitor in the gym where he is known for doing whatever it takes to perform a lift, Tschirret applies the same mentality in business. He comments, “I’m willing to do whatever it takes, including outwork the competition, to make us world number one in fitness.” He further emphasizes, “With a conversion process that’s so simple, easy, and affordable, it’s not surprising that so many clubs are responding.”
When pressed for numbers and locations, Tschirret explained, “That’s something I just don’t discuss. It simply doesn’t serve any purpose other than to give our competitors a heads-up.” However, he did mention that reservations are coming in at a steady pace. “Even though a lot of clubs are still under contract, they want to make sure that when their time is up their area won’t already be taken by somebody else.”
It’s not surprising that in a volatile economy many owners are looking to sell their clubs. Tschirret lectures that, “Come sale time, a legendary brand is worth far more than an ordinary one. That’s why converting to a Muscle Beach® is the most cost effective way to dramatically increase the value of a club. All things equal, a Muscle Beach® will even carry a higher market value than a Gold’s Gym®. As The Birthplace Of Fitness®, we’ve got a stronger heritage and more historical significance than Gold’s does.” He cites the example of an independent club owner, who upped their asking price by $75,000 based on just strength of name. “Not a bad return for a $195 investment,” he added.
Tschirret comments, “Horizontal Integration is the economic principle that allows us to sell far below our competition. Most fitness franchises are one-dimensional, one trick ponies, who generate their revenue from only one source, which is why their fees skyrocket to insane amounts. We’re just the opposite; we’re multidimensional and diversified to the extent that we’re able to generate revenue from a multitude of 29 different fitness businesses.”
Along with traditional fitness clubs, the company also offers businesses that include: seniors’ fitness centers, kids’ fitness centers, gymnastics facilities, tanning salons, massage studios, sports beverage bars, sandwich shops, sports nutrition centers, and fitness equipment stores. Tschirret adds, “Pure and simple, our diversified structure is what allows us to charge substantially lower fees. We’re able to spread our costs over a much greater surface than the franchisor with only one method of operation.”
Another reason for their lower fees is that Muscle Beach, Inc. develops their brands internally, rather than purchasing them through expensive acquisitions. According to Tschirret, “We’ll never purchase an ordinary brand at an overinflated price. Why foolishly invest tens of millions of dollars to acquire a brand that lost its value long ago, only to have to pass the cost on through incredibly high fees?”
To open a brand new Muscle Beach® fitness business or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Fitness Club Chain Announces Hall Of Fame
Press Release - Wilbraham, Massachusetts
Daniel Tschirret, Founder and Chairman of Muscle Beach, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness club chain, announced today that the company’s clubs will pay tribute to the men and women who pioneered the fitness movement.
According to Tschirret, “In the spirit of the Muscle Beach Venice Hall of Fame, our establishments will now include our own HALL OF FAME that memorializes those who have been inducted at the Venice, California location; legends such as Joe Gold and Jack LaLanne.”
He goes on to say that, “When I walk into a McDonald’s®, KFC®, or Wendy’s®, I’ll often see a portrait, a plague, or something that pays tribute to Ray Kroc, Colonel Sanders, and Dave Thomas, the founders of these restaurant chains. Yet, when I look around any Gold’s Gym® or World Gym®, there’s absolutely no sign of Joe Gold, the man who founded both gym chains. The same seems to apply to vintage photographs. While the restaurants will often display photos from their early days, the gyms rarely show anything that depicts their past." Tschirret feels this is one of the main reasons why both brands have lost so much value. “They’ve completely fallen out-of-touch with the younger crowd, having failed to bridge the gap between their origin and the current generation.”
He says that by neglecting to pay attention to their roots, his competitors have left the door wide open, allowing him to further strengthen his brand at their expense. He also feels it’s rather ironic that his clubs pay tribute to someone else’s founder, when their clubs don’t. “It’s almost like the Red Sox memorializing Babe Ruth, while the Yankees ignore him.”
He further emphasizes, “As a means of exploiting this weakness, we’ll model ourselves to stay in touch with both current and future generations, teaching them about the truth behind the origin of fitness.”
To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Fitness Clubs Memorialize The Origin Of Fitness With Commemorative Banners
Press Release - Wilbraham, Massachusetts
Daniel Tschirret, Founder and Chairman of Muscle Beach, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness club chain, announced today the launch of a series of commemorative banners, exclusive to the company’s fitness club chain. The banners are set to be released to affiliate clubs to coincide with the historic 75th anniversary celebration of legendary Muscle Beach, scheduled to take place on July 4, 2009 at Muscle Beach, Venice, California.
The banners memorialize the men and women who pioneered the fitness movement. They commemorate the efforts of those who laid the foundation for the modern day fitness club, from which a multibillion dollar industry was born.
According to Tschirret, “Our proprietary collection of banners gives our clubs a distinctive identity that sets them apart from every other club out there.” He goes on to say, “Any club format can be replicated, but The Birthplace Of Fitness® can’t be copied. There can only be one foundational launch point for fitness, and we are that venue.”
Muscle Beach® fitness clubs strive to stay in touch with both current and future generations, teaching them about the truth behind the origin of fitness. Tschirret emphasizes, “We prefer to motivate and inspire our members in a way that’s relative to fitness, rather than with fads. This keeps them coming back time after time.”
Tschirret adds, “I’d like to think that we are one of the few companies who are actually doing the industry some good. I’m outraged at the number of new franchises that simply make a mockery out of fitness, employing gimmicks like cartoonish décor and foolish themes, all for the sake of trying to lure people rather than inspire them. ”
On July 4, 2009, the celebration of legendary Muscle Beach’s historic 75th anniversary will mark a longevity milestone for the fitness club chain that no other has ever achieved.
The full collection of commemorative banners can be viewed at musclebeachbrand.com in the View Our Decor section.
To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® Fitness Club Chain To Sponsor Summer Events In Venice, California
Press Release - Wilbraham, Massachusetts
Daniel Tschirret, Founder and Chairman of Muscle Beach, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness club chain, announced today that their Muscle Beach® brand will sponsor a series of events this summer at Muscle Beach, Venice, California. Scheduled to commence on Memorial Day weekend, the shows will run right through Labor Day.
The Muscle Beach Military National Powerlifting Championship will take place on Saturday, May 23rd. The event will be followed by the Muscle Beach Powerlifting Championships on Sunday, May 24th. The weekend of competition will conclude with both the Muscle Beach Armed Forces Bodybuilding Championships and Muscle Beach International Classic on Memorial Day, Monday, May 25th.
Later in the summer, on July 4th, their Muscle Beach® fitness club chain will sponsor the Mr.& Ms. Muscle Beach. The date not only represents the contest itself, but what is expected to be the largest celebration the fitness industry has ever seen. The epic event will mark the historic 75th anniversary of legendary Muscle Beach, world renowned as The Birthplace Of Fitness®. A gala event is planned, which will include representatives from all walks of the fitness industry, dignitaries, celebrities, and inductees from the Muscle Beach Hall Of Fame. The season will wrap up on Labor Day, September 7th, with the Muscle Beach Bodybuilding Championships.
The events, which take place outdoors right on Muscle Beach, are open to the pubic and admission is free. The shows have consistently drawn some of the state’s highest tourist attraction attendance figures.
According to Tschirret, events like these are an effective tool for building club membership. “Many fitness franchisors institute an advertising fee. Unfortunately, most will misuse these funds to acquire more franchisees, rather than to drive traffic to their existing franchisees. Our number one concern is to increase membership at our clubs by supporting events that attract the general public and get them involved in fitness.”
For more information on the shows, please contact Danny Tschirret at musclebeachbrand.com or Joe Wheatley Productions at musclebeachvenice.com.
To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach To Celebrate Historic 75th Anniversary
Press Release - Wilbraham, Massachusetts
Muscle Beach, the venue that served as the foundational launch point for the multibillion dollar fitness industry, will celebrate its 75th anniversary on July 4, 2009 at Muscle Beach, Venice California. Multinational Brands, Inc., parent company of the recently launched Muscle Beach® fitness club chain, will be one of many sponsors of this historic event celebrating the birthplace of fitness.
The fitness movement began in 1933 on a beach in Santa Monica, California. At this oceanfront setting, both men and women gathered to share their love of exercise. They performed various maneuvers, including gymnastics, acrobatics, ballet, pyramid building, and weight training. These activities eventually led to modern day exercise techniques and what is now known as fitness. This legendary, beachfront venue came to be known as Muscle Beach.
As the performances became more advanced, the public took notice and soon Muscle Beach was drawing thousands of spectators. It eventually became a mecca for exercise enthusiasts from all over the world, many of whom went on to become famous fitness personalities, such as Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and Harold Zinkin. It also became a hot spot to many of Hollywood’s best known stars, such as Kirk Douglas, Clark Gable, Jane Mansfield, Mae West, and Jane Russell.
The popularity of Muscle Beach grew to such an extent that a similar location also offering outdoor weightlifting was constructed two miles north in Venice, where the Muscle Beach Hall Of Fame is now located. The celebration will include fitness legends, celebrities, dignitaries, Hall Of Famers, and fitness industry representatives. The Muscle Beach® fitness club chain invites everyone who loves fitness to join them in Venice California on July 4th to celebrate this monumental milestone, one that no other fitness entity has ever achieved.
To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Forty-Year Veteran Wakes Up Fitness Industry
Press Release - Wilbraham, Massachusetts
Recently, an epic milestone nearly went unnoticed, until Danny Tschirret, founder of the Muscle Beach® fitness club chain, made a call to Venice, California.
In a conversation with Muscle Beach Venice promoter Joe Wheatley, Tschirret reminded him that the fitness club chain is currently celebrating the historic 75th anniversary of the original Muscle Beach, once located two miles south in Santa Monica.
Because it contained the word muscle, there once was a time when some thought Muscle Beach was a haven for male bodybuilders. Tschirret argues, "To the contrary, nothing could have been further from the truth. In fact, it was a mecca for exercise enthusiasts who gathered there from all over the world. Many of the participants were physically fit women who performed gymnastics, acrobatics, ballet, pyramid building, and weight training; activities, which in later years, led to the coining of the word fitness." He stresses, "It was dubbed Muscle Beach, instead of Fitness Beach, simply because back in 1933 the term fitness had yet to be coined."
Although most historical sources reference 1934 as the origin of The Beach, Tschirret says the most reliable report comes from the man who backboned it all, the legendary Harold Zinkin. For those not familiar with him, he’s the man who made changing weights easy by inventing the selectorized weight stack. According to the writings of Mr. Zinkin, the first exercise mats were laid on The Beach in 1933. “Because we fully trust the accounts of Harold Zinkin, our company pinpoints and promotes 1933 as the date that fitness was officially born,” Tschirret remarks.
So with 2008 came the historic 75th anniversary of legendary Muscle Beach. Since then, Muscle Beach® fitness clubs the world over have been celebrating the epic event. And thanks to Tschirret’s passion for fitness history, Mr. Wheatley is now planning a celebration that will also take place this summer at Muscle Beach Venice. Tschirret goes on to say, “I invite everyone to join us in Venice, California on the 4th of July as we celebrate this monumental milestone, one that no other fitness entity has ever achieved."
To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Muscle Beach® – A Missed Opportunity For Many
Press Release - Wilbraham, Massachusetts
The recent worldwide launch of the Muscle Beach® fitness club chain has not only shocked the fitness world, but has left the industry scratching its head, wondering, “Why now, why never before?”
Within the answer lies a story, as told by the company’s founder, BSBA, MBA, Danny Tschirret.
The one question I hear over and over is, “Why wasn’t something done with Muscle Beach® long before now; why didn’t Joe Gold snap it up after he lost his court battle over the naming rights to Gold’s Gym®?”
“I can’t answer for everyone, but in my opinion, Joe panicked, and didn’t carefully consider his options. Once he saw the owners licensing his name all over the world, he came to realize something that they already knew; that there was more value in the name, than in the gym. Even though he battled in court to regain the naming rights, he eventually lost. So in order to grab his share of the licensing game, he needed a new gym and a new name. He had to move fast while the iron was hot, and hastily chose World Gym®.”
“When things got off to a slow start, Joe quickly realized that it wasn’t just about being Joe Gold, it was about having a valuable name, which World Gym® wasn’t. Ordinary at best, few bought into it. It took the charisma of his long-time friend, Arnold Schwarzenegger, to rescue the brand from oblivion. Stuck with an unknown, generic name, it was mainly the power of celebrity endorsement that turned things around.”
Yet even today, the question remains why Joe Gold chose an inferior name over a far superior one, and why so many since have let the legendary name slip right through their fingers. According to Tschirret, “You never know what you have until you see what others do with it. Just like those who saw value in the Gold’s Gym® name, we are the company that is destined to do the same with legendary Muscle Beach®.”
To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.
Honda Fit Named Official Vehicle Of Muscle Beach® Fitness Club Chain
Press Release - Wilbraham, Massachusetts
Daniel Tschirret, Founder and Chairman of Muscle Beach, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness club chain, announced today that the Honda Fit has been chosen as its official vehicle.
“Find me another car with a more appropriate nameplate for a fitness club chain than the Fit,” comments Tschirret. Dubbed the beach buggy, this eye-popping, metallic orange vehicle has stunning graphics that turns heads faster than a Hollywood starlet. “I get thumbs up everywhere I go,” Tschirret brags. “Whether I’m stopped at a light or simply cruising the streets, people never cease to honk, wave, and whistle.”
“From a corporate perspective, it’s a powerful recruiting tool. Existing owners and fresh recruits have spotted the car, which has resulted in a number of converted and new clubs.” He goes on to say, from a club perspective, it’s even more valuable. “For the cost of a few traditional ads, owners now have a viable marketing tool that almost never stops working, recruiting members where ever they go.” Tschirret states that an ad in a weekly paper has an extremely short life span. “After just a week, the ad run is over, the money is gone, and you have to begin again. But money invested in vehicle graphics stays with your company and continues working for you for years to come.”
By offering their clubs predesigned and prefitted graphics, the company has streamlined the process of converting a vehicle into a mobile promotion.
To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-575-5320 or visit musclebeachbrand.com.
Contact:
Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development
413-575-5320
Email
About Muscle Beach®
Muscle Beach®, the flagship brand of Muscle Beach, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.