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Convert To Muscle Beach®

Not that long ago, there were only a handful of companies in fitness club franchising. Today, the landscape has been littered with more than a thousand, all hoping that their concept will be the next big thing. From theme-based fitness centers to gimmicks and fads, they all live and die by their one-dimensional approach. Some might be the hottest thing going right now, but given their single-format business models, with their inability to adapt, where will they be tomorrow? When market conditions change, where will these one-trick ponies be? Will they end up dead, like Nautilus®, or will they simply die a slow death, like Curves®?

If you’re operational method matches theirs, or you’re willing to adopt their ideology, you could make the switch. But what’s going to happen when their model, if it already hasn’t, loses its appeal? Built around one, and only one format, and nothing else to fall back on, the minute the mood of the general public changes, bang, it’s lights out, game over, and another fitness club chain bites the dust!

Muscle Beach® fitness clubs offer a wide variety of equipment in a relaxed and comfortable atmosphere.

Regardless of how you operate your fitness center franchise or the kind of establishment you have, converting to Muscle Beach® is simple, easy, and affordable. Unlike other health club franchises that only allow you to operate the way they do, our brand welcomes all different methods of operation and types of fitness clubs, as well as a host of other fitness-related businesses, such as a tanning salon, massage studio, sports nutrition store, juice bar, sub shop, and fitness equipment store.

If the mood of the general public ever changes, and it always does, just ask Curves®, you can always adjust your format or method of operation to whatever is working best at that particular moment in time. As things stand right now, most of our conversions are going with either our 24 hour key card model or our $10 model, both of which are proving to be today’s most profitable formats.

While most gym franchises dictate a complete makeover, and some even use despicable decorations that spit in the face of fitness, we do not require you to retrofit your establishment. Our simple conversion process does not mandate customized décor, brand new or corporate-colored equipment, or a fad-based theme or gimmick that makes a mockery out of fitness. That alone will save you tens, even hundreds of thousands of dollars in unnecessary expenditures; compounded by the fact that if you ever want to readopt a more traditional look, you’ll have to spend hundreds of thousands all over again just to get back to square one.

There are no special requirements or hoops to jump through to convert to a Muscle Beach® health club franchise; only a willingness to display visuals that pay tribute to the men and women who pioneered the fitness movement; whose efforts laid the foundation for the modern day fitness club.

The ability to add profit centers like a shake bar, pro shop, tanning, and personal training makes the decision to convert even that much easier.

As with all of our exercise franchises, we’ve implemented a number of innovative concepts that have turned the entire fitness industry upside down! Our revolutionary practices have redefined the terms upon which business will now be conducted. We’ve wiped out the old standards, forever changing the status quo. We’ve done what other franchises were afraid to do; becoming the first gym franchise in history to eradicate 5 and 10-year contracts, opting for a more flexible month-to-month commitment, with the option to drop out at any time, and with NO termination fee, NO exclusionary clause, NO non-compete clause, and should you choose to stay, NO renewal fee. Best of all, there’s NO developmental clause that requires you to open a given number of units within a fixed time period. There’s also NO satellite clause that forces you to use our brand on other facilities that you might open in the future. And there’s NO brand restriction clause that forbids you from owing other brands.

In celebration of our historic 75th anniversary, you can convert to a Muscle Beach® fitness center franchise for just $249 per month. What makes it ever better is that with our gym franchise there’s NO enormous million dollar territorial fee, NO whopping $50,000 franchise fee, NO staggering $2,000 monthly royalty, and NO shocking $1,000 monthly advertising fee. Why take on a no-name, nothing happening brand, when for less than the cost of an annual membership, you can convert your health club franchise to The Most Trusted, Most Respected Name In Fitness™.

To convert your existing fitness center franchise to Muscle Beach®, The World’s Most Beloved Fitness Venue™, click here or call 413-575-5320 today.

View our 24 Hour Compact Fitness Center
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View our Women's Fitness Center