Muscle Beach® is the world renowned venue that jump-started a revolution and made fitness the worldwide phenomenon that it is today.

Over the course of a long, rich history that began in 1933, this Santa Monica beachfront exercise mecca has grown to become an American pop culture icon.

Original and authentic, trusted and respected, Muscle Beach® has empowered generations to change their way of life and improve their overall well-being.

As The Birthplace of Fitness® and the inspiration for Gold’s Gym®, Muscle Beach® is a name everyone knows.

Manufacturers and retailers who would like to enhance the value and appeal of their product lines by branding them with Muscle Beach®, please click here to contact our agent.