The World’s #1 Fitness Brand

Muscle Beach® is the world renowned venue that single-handedly jumpstarted a revolution. From its long rich history, beginning in 1933 in Santa Monica California, this beachfront exercise mecca has grown to become an American pop culture icon.

Original and authentic, trusted and respected, Muscle Beach® empowered generations to change their way of life and improve their overall well-being.

As The Birthplace of Fitness® and the inspiration for Gold’s Gym®, Muscle Beach® is one of the most recognized names in the world of athletics.

Manufacturers, retailers, production companies, and others who would like to enhance the value and appeal of their product line with a Muscle Beach® license, please click here to contact our agent.