The World’s #1 Fitness Brand

Muscle Beach® is the world renowned venue that single-handedly jumpstarted a revolution. From its long rich history, beginning in 1933 in Santa Monica California, this beachfront exercise mecca has grown to become an American pop culture icon.

Original and authentic, trusted and respected, Muscle Beach® empowered generations to change their way of life and improve their overall well-being. Recognized as The Birthplace of Fitness® and the inspiration for Gold’s Gym®, Muscle Beach® is an iconic name in the athletic world.

Muscle Beach®, available for license on products for a healthy, fit, and active lifestyle. To contact our agent, click here.